School Relationship Management
National Schools Partnership offers unparalleled expertise and skills in targeting and engaging schools and teachers. Whether you are aiming to build the reach and impact of your education programme or to take your products and services directly to schools we are able to ensure you achieve your objectives.
We understand how to communicate with schools and teachers. We know how schools work, how they like to receive information and in what format. This is key to ensuring your project and resources are actually acted upon and used in schools.
At National Schools Partnership we have a dedicated team which manages the relationship with schools on a day-to-day basis. They manage the profiling, school recruitment and the ongoing activation and participation of teachers and schools in order to ensure the effectiveness of your campaign or project. This approach has meant that we have a 100% success track record in achieving clients targets for engaging schools in education programmes.
Our particular skills and services cover:
School Data & Audience Profiling
- School and teacher data
- School market segmentation by profiles covering phase, funding, type, size, religious denomination, family wealth, gender, region, location, FSM, deprivation, local authority, attainment and Ofsted rating.
- School geomapping by postcodes, drive-time distances and regions.
- Identifying key target groups of schools most likely to want to take part in your programme.
School & Teacher Recruitment
- School and teacher engagement strategy
- Messaging development for all audiences
- Direct communications
- Education advertising and PR
- Engaging and activating suitable education partnerships including subject authorities, government funded programmes and relevant charities.
Campaign & Programme Activation
- Managing ongoing school and teacher communications
- Spreading best practice amongst registered teachers
- Teacher newsletter development – in print and online
- Maintain an ongoing dialogue with schools and teachers
- Ongoing programme reporting and post-campaign research