Research
NSP Research provides a full service research solution with a specialist focus on education and children, youth and family audiences. Our understanding of formal and informal settings is visible through our approach and how we interpret key findings. We work with dedicated teacher, family and youth panels across the UK as well as conducting bespoke focus groups.
We work closely with clients to gain a clear understanding of their objectives; building research solutions that deliver the knowledge and insights they are seeking. We then use this knowledge and our audience expertise to develop the insight that can improve results against clients’ commercial or social objectives.
In particular, our work and expertise supports:
- Corporate approaches towards education and young people
- Marketing planning and decision making for youth and family audiences
- Charitable strategies for education and fundraising
- National and regional government decision making around young people and learning
NSP Research provides a wide range of research services and techniques that can be integrated as part of a single plan to deliver the most robust and cost-effective solution. These include qualitative and quantitative studies, online panels, telephone and face-to-face interviewing, desk research and market studies as well as digital usability studies.
Qualitative and quantitative techniques include:
- Questionnaire design and implementation
- Sampling
- Observation techniques
- Internet services
- Desk research
- Focus groups
- Brainstorming
We offer a thorough process for all services covering:
- Problem definition
- Research approach development
- Research design development
- Fieldwork and data collection
- Data preparation & analysis
- Report preparation & presentation