What We Do Page

Digital

Soprano is our specialist digital service which focuses on the creation and delivery of outstanding user experiences for youth, family and education markets. We understand how parents and young people interact with brands, social causes and each other.  We develop the knowledge spaces that inspire learning and social good.  We create the digital environments that attract, engage, entertain and educate young people and their families.

Our particular skills and experience include:

Strategy & Planning

  • Brand Strategy – developing your brand to communicate who you are and what you stand for
  • Digital Marketing Strategy – aligning your digital strategy to your business goals
  • Planning for Your Future – supporting integrated planning
  • Segmentation – defining and finding your audiences & markets

Effective Audience Impact

  • Research & Insight – delivering the knowledge you need and the way to use it
  • Creative – original, effective and clear ideas that work across all channels
  • User experience & optimization – usability rules!  Making sure your audience can find what they want easily and quickly.

Winning and Retaining Audiences

  • Email marketing – reaching people when they are online
  • CRM – once you’ve reached them, keeping them involved
  • Online advertising – designing and communicating your messages effectively

Building Websites and Backends

  • Brand Marketing Sites – supporting your brand vision and bringing your customer relationships to life in that context
  • Corporate Sites – communicating with all your stakeholders, internally & externally
  • Data, Data, Data – getting it, hosting it and managing it to support your commercial objectives

and some specialist skills

  • E-Learning – youth and adult education for the digital age
  • Games – fun, fun, fun to bring your audience back again and again
  • Mobile – on the move, flexible, immediate engagement with your target markets
  • Social Media engagement – reaching your audience in their favourite places; from interactive video and podcasts to widgets, tools and apps.
  • Augmented reality – a new and exciting level of engagement with your brand