Client: Renault Scénic

Objectives: To build positive awareness for the Renault Scénic and to associate it with happy families.

Execution: We created ‘Tales from the Glovebox’ CD-Roms and website to engage parents by inspiring their kids to read. The activity was supported in school through education content and teaching resources. Targeting was by Renault customer demographics and proximity to dealerships.

Outcome: The campaign was a great success and school and family participation targets were both exceeded. Results showed 37% more families being aware about the Renault Scénic and 52% believed the activity made Renault stand out from other car manufacturers.