Nearly all teachers and parents encourage and support companies working in partnership with schools.  The National Schools Partnership is trusted to make the right recommendations to its clients.  We create campaigns or projects that deliver suitable and exciting benefits for schools, brands, social causes and families.

All our work is guided by our School Rules; a code of conduct that ensures that we always tread the right path.  Our School Rules also adhere to the ‘Best Practice Principles for Commercial Activities in Schools’ developed by ISBA and the Consumers’ Association (CA) and endorsed by the Department for Children, Schools and Families (DCSF).

1. All School Partnership Marketing activities should provide a clear benefit to participating schools.

2. Schools should always have the choice to opt in, or out, of any activities.

3. Any level of branding must be appropriate to the activity.

4. Companies should ensure that schools are aware of the social or commercial objectives of all School Partnership Marketing activities.

5. Expressions of opinion should be distinguished from statements of fact.

6. Resources or materials should not encourage unhealthy, unsafe or unlawful activities.

7. Resources or materials should respect diversity of gender, race, disability and cultural issues and reflect contemporary UK society.

8. Activities should, where possible, be developed in partnership with teachers, pupils, parents and education experts.

9. Where possible, the company should seek permission before forwarding materials to the school.

10. All activities should respect the unique relationship between parents, their children and schools.