Do you remember your schooldays?  Late homework, scuffed knees, laughter and creating friends for life?  It doesn’t matter how old you are, schools help develop every generation and as such, schools matter to people more than any brand or media channel. 

In fact, 33% of Britons cite education as the most important issue in society.  And 75% of consumers say they would be more likely to switch to a brand associated with a cause that they cared about.

The impact that schools have cannot be underestimated.  And neither should their importance in people’s lives.